Customers are the most important part of any business because they are the lifeblood of your company. Without your customers, it is safe to assume you wouldn’t be in business at all. As the summer draws nearer, your relationship with your customers could go one of two ways: (1) It could increase and result in high engagement or (2) it could decrease and you could lose touch with your target demographic. Engaging with your customers is great for your marketing initiatives and